PRIVACY POLICY We are committed to protecting your privacy. This policy explains how Apex collects, uses, and safeguards your personal information in accordance with data protection laws, including GDPR. Information We Collect We may collect the following information: • contact details such as name, address, email, and telephone number • order and delivery information • account login details • payment and transaction data (handled securely by approved payment providers) • website usage data, including cookies How We Use Your Information We use your information to: • process and fulfil orders • provide customer service and account support • send service-related updates • improve our products and services • maintain site security and compliance • send marketing communications if you have opted in Sharing Your Information We only share your data when necessary, including with: • delivery couriers • payment processors • suppliers fulfilling direct-ship orders • IT and system partners supporting our ecommerce platform We never sell your personal information. Cookies Our website uses cookies to ensure essential functionality and improve user experience. You can adjust your browser settings to restrict or block cookies if preferred. Security We take appropriate technical and organisational measures to keep your data secure. Passwords are encrypted, and payment information is processed through compliant third-party providers. Your Rights You have the right to access, correct, delete, or restrict your data, and to request a copy of any personal information we hold. Please contact us to exercise these rights. Data Retention We hold your information only for as long as necessary for order processing, legal obligations, and legitimate business purposes. Contact If you have any questions about this policy or how your data is handled, please get in touch with our customer service team.